The brand name Lurex is specifically associated with the British based company of Lurex (Leicester, England). By the beginning of the twenty-first century, however, the word lurex was used as a generic term for various forms of laminated metallic threads.
Source: TORTORA, Phyllis G. and Ingrid JOHNSON (2014). The Fairchild Books: Dictionary of Textiles, 8th edition, London: Bloomsbury, pp. 361, 383.
Digital source of illustration (retrieved 8 June 2016).
GVE