Machine embroidered cigarette silk with a pair of birds, set within a heart, 1920s-1930s (TRC 2021.2473h).A few weeks ago the TRC in Leiden was given a wide range of textiles and garments that came from the collection of Joop and May Hobijn-Roth (for a blog on the donation, click here). We have been slowly putting all these items online.
As part of the donation we were given a plastic bag with hundreds of textile patches, of various cloth types and made with different production techniques. Some of them I could place, but the majority were ‘just’ patches, but why so many and so diverse?
A little research has revealed that they are all cigarette silks, also known as premiums or inserts. Cigarette cards made from paper date from the 1870s and were produced by various cigarette companies to encourage people to buy specific tobacco products. The textile silks, however, are later and date from the 1910s onwards. The examples we have been given are actually Dutch in origin and were locally called zijdjes (lit. ‘little silks’). They were all probably produced for Turmac, the Turkish Macedonian Tobacco Company based in Zevenaar, Gelderland, in the east of the Netherlands.