'The Needlewoman Ltd' (London, England) was registered in October 1928 as a retail shop in Regent Street, London (later nos. 146 and 148 Regent Street). The shop was partially owned by the embroidery designs, material and thread company, William Briggs & Co Ltd. It was seen as a major source of threads, materials, designs as well as a source of inspiration for those working with decorative needlework throughout the world.