Shrujan is a non-profit organization (NGO) founded in 1969 by Ms. Chandaben Shroff. Shroff had just visited the Kutch area in Gujarat, India, in order to help with famine relief after a severe drought. Realizing that many of local women were excellent embroiderers, she began an income-generating project with women producing up-market embroidered saris. This decision resulted in Shrujan.